Measuring and Maximizing SEO’s ROI — Julia Nesterets // JetOctopus
- Part 1Technical SEO as the Foundation of Growth — Julia Nesterets // JetOctopus
- Part 2 Measuring and Maximizing SEO’s ROI — Julia Nesterets // JetOctopus
Show Notes
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03:29Shifting SEO conversations from traffic metrics to revenue generationShifting the focus of SEO discussions from traffic numbers and SEO jargon to concrete sales. By prioritizing the business impact of SEO and aligning strategies with revenue generation, one can make a compelling case for optimization efforts and increased budgets.
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14:08Optimizing SEO workflow and prioritizationPrioritize addressing on-page issues based on their scale and significance. Using tools like Jetoctopus to visualize and categorize problems by scale enables focus on deep issues that will produce the most impact for the website when fixed.
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22:14Prioritizing SEO efforts based on business valueThe SEO mindset must shift from a checklist mentality to a strategic approach that directly impacts business ROI. By integrating sales numbers into KPIs, and analyzing the user journey, SEO managers can align their strategies with revenue generation and tasks that drive sales.
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25:55JetOctopus for deep on page SEO analysisJetOctopus offers a seven-day free trial where users get access to many of the tools and get immediate value without a subscription. Users can interact with JetOctopus Log Analyzer and centralize crawl data for deep on-page SEO analysis regularly.
Quotes
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"Stop talking about SEO as long-term and unpredictable. In 2024, we have many powerful correlating tools that make your SEO understandable, doable, and predictable at the end of the day." - Julia Nesterets
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"Shift your SEO focus from traffic numbers to concrete sales. When asking your team to make these optimizations, you will be persuasive when you talk in business terms, not in SEO terms." - Julia Nesterets
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"Start your on-page SEO optimizations with deep problems. Prioritize fixes based on scale and impact." - Julia Nesterets
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"When you add sales numbers to your KPIs, your mindset and SEO changes, and the SEO tasks youll be pitching will be different, as will the result because youll always be controlling the sales talking with this term." - Julia Nesterets
- Part 1Technical SEO as the Foundation of Growth — Julia Nesterets // JetOctopus
- Part 2 Measuring and Maximizing SEO’s ROI — Julia Nesterets // JetOctopus
Up Next:
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Part 1Technical SEO as the Foundation of Growth — Julia Nesterets // JetOctopus
Julia Nesterets, CEO at JetOctopus, delves into technical SEO for growth and maximizing SEO’s ROI. Great content is vital for attracting and engaging users, but its impact is heavily dependent on a solid technical foundation. Poor technical SEO can lead to issues with crawling and indexing, making it difficult for search engines to discover and rank a website's content. Today, Julia discusses technical SEO as the foundation for growth.
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Part 2Measuring and Maximizing SEO’s ROI — Julia Nesterets // JetOctopus
Julia Nesterets, CEO at JetOctopus, delves into technical SEO for growth and maximizing SEO’s ROI. To secure budget and resources for SEO, we must move beyond the vague "it depends" stance. By incorporating sales numbers into our KPIs, emphasizing the business value of SEO, and showcasing its direct impact on the bottom line, we can more effectively secure buy-in from leadership and support teams for our initiatives. Today, Julia discusses measuring and maximizing SEO’s ROI.
